Beyond social media:  Focus on social strategy!

Procter & Gamble, a consumer-goods giant, has created more than 20 “communities of practice” which bring together volunteers from different parts of the company and focus on a specific area of expertise, such as packaging, fragrances or skin science. These groups meet and share ideas, and other employees can put questions to them via the company’s intranet. Many of the company’s products have benefited from innovations brought about through internal co-operation and knowledge-sharing.