An increasing number of organizations are informally experimenting with and benefiting from the use of social networks and Web 2.0 tools for business purposes, a new study has found.
Conducted jointly by Washington-based think tank Human Capital Institute and talent-management software provider Cornerstone OnDemand, based in Santa Monica, Calif., the study found that more than half of 200 senior human resource professionals surveyed said their companies use communities of practice/groups, and chat and instant messaging programs.
Forty-nine percent of those surveyed said their companies use corporate social networks, while 39 percent said they use blogs and/or wikis.
“Corporate social networks and Web 2.0 tools can have profound implications around the talent lifecycle, employee productivity and engagement, and channel effectiveness, as well as brand and product awareness, which affects the bottom line,” said Allan Schweyer, Human Capital Institute’s executive director and senior vice president of research.
“These new technologies are likely to be among the high-demand applications of the next generation of employees.”
Source: Human Resource Executive Online